Site Exceeds 4.5 Million Visits, Event Sells Out: Together with our partners at Chameleon DG, Old Colony Group was an integral part of the winning team that produced, developed and maintained milehighmusicfestival.com. Promoted by AEG Live and headlined by Dave Matthews and Jack Johnson, the Mile High Music Festival is Denver’s premier musical attraction. In its third season, the two-day festival attracted more than 90,000 fans and generated an eye popping 4.5 million website visits in just five months. By all accounts, the Festival was a great success and economic boom to Denver.
Working in concert with the creative talent of Chameleon’s Jim Krone and Jeff Jordan, OCG Webmaster Jayson Thibodeau created a flexible technology platform using the open source CMS Joomla as the site’s backbone. The Joomla CMS supported a robust assortment of cutting edge graphics, flash video and social media feeds aimed at growing the MHMF fan base.
"It was a challenging project in that we called upon the CMS to perform a variety of high-end functions and do so flawlessly without interuption. Using four servers we were able to push the technological envelop, with Joomla, which I think showcased the potential of open source platforms," said Thibodeau. "Jim and Jeff were able to easily incorporate their designs into the system. That certainly helped keep the project on schedule."
"Whether we’re using Joomla or Drupal as our content management system the true benefit becomes ease of use. In no time we had the Mile High staff completing their own site updates,” explained Old Colony Group’s Shawn Duhamel. “All the training was done through Webex. We worked with the staff right through the concert to insure that everything would operate flawlessly. Even the weather cooperated that weekend!”
The annual event also set social media records as well, increasing its Facebook "friends" by some 400% in five months now registering over 22,000 friends.
"In a very short amount of time Mile High demonstrated the strength of a powerful internet presence and how it enhances your traditional marketing techniques. We're thankful to have had the opportunity to be part of such a great team," continued Duhamel.