Twitter & Facebook Integration Key For Marketing
Old Colony Group is pleased to announce the successful launch of the newly redesigned Bulls-Eye Financial Communications website. The unveiling follows a two-month process, in which Bulls-Eye’s online identity was rebranded to accurately reflect the full scope of the firm’s expertise and services.
Bulls-Eye Financial Communications helps financial services firms create top-notch content for newsletters, websites, whitepapers, blogs, and marketing collateral. Their clients include: Mutual Fund Companies & Asset Managers; Investment Advisers & Wealth Managers; Broker-Dealers & Clearing Firms; Retirement Plan & Stock Plan Administrators; Email Marketers; Organizations With Environmental Communications Needs.
OCG worker closely with Bulls-Eye founder Neil Rhein to create a vibrant website that utilizes the latest in social media integration. Rhein’s blog shares useful tips in financial services, which helps drive customer traffic to the Bulls-Eye site.
“Given that social media is now such an important aspect of marketing and brand awareness, it was important to seamlessly bring Twitter and Facebook feeds into the website. This not only will help generate new clients, but it adds valuable content to the site,” said OCG’s Shawn Duhamel. “One challenge in maintaining an effective Internet presence is keeping your content fresh and informative. Bulls-Eye has been able to accomplish that through smart integration of social media into their business plan.”
The new website is powered by the Drupal CMS, which allows for the Bulls-Eye team to easily maintain the site, updating content in a hassle-free manner.